Creative Director of Wellness Brand

Founded and creatively directed a Delta-9 hemp wellness brand.

Led full brand identity development including brand strategy, positioning, naming, logo design, color systems, typography, and visual language.

Collaborated directly with hemp growers and product developers in Nashville, TN to align product quality with brand promise.

Directed packaging design with an emphasis on shelf presence, brand clarity, and compliance.

Represented the brand at industry conferences and expos across the Southeastern U.S., leading business meetings, partnership discussions, and relationship building.