Kappa Kappa Gamma Public Relations Chair

Oversaw all public relations, external communications, and brand presentation for a chapter of 400 members; elected by the full membership.

Directed the chapter’s complete visual identity, producing all photos, videos, graphics, print materials, emails, newsletters, and marketing assets.

Managed all social media channels, including daily stories, DMs, content planning, and public-facing messaging.

Led a team of 20, mentoring a small creative subteam and personal assistants.

Produced recruitment videos and storytelling campaigns to maintain engagement and chapter visibility.

Handled crisis communication and reputation management, ensuring messaging remained consistent and aligned with national standards during a worldwide pandemic.

Strengthened chapter engagement and improved public image through strategic communication and creative direction.