Portfolio
Welcome to my portfolio! Scroll down or click an icon below to check out some of my work.
Matchstick Social Design Specialist
January 2023 - January 2024
As a Design Specialist at Matchstick Social, I experienced significant growth in my first office job after college graduation. My role involved fast-paced problem-solving, where I had the opportunity to learn and adapt quickly. I honed my skills in creating compelling social media content, making a tangible impact on our clients' success and contributing to the overall growth of the company.
Specific Responsibilities include:
-
Multi-platform content creation
-
Directed and produced photoshoots and video shoots, maintaining brand consistency and quality
-
Crafted compelling copy for various digital channels
-
Leveraged AI expertise to optimize content strategies, enhancing audience engagement and driving conversions
-
Designed captivating advertisements and promotional materials to drive client engagement and sales
-
Responsible for the company Tik Tok account
"EVERGREEN" Director
August 2023
As the Evergreen Director, I was entrusted with directing a music video for my friend and local musician, Billie King. Despite the constraints of a small budget, we managed to film the entire video in just ONE DAY with the help of a few friends. This experience was a testament to my ability to learn and adapt quickly in a fast-paced environment. My role involved creating the complete visual identity of her song, which allowed me to hone my skills and make a tangible impact on the success of the project.
Specific Responsibilities include:
-
Conceptualized a clear vision, story, and theme for the music video.
-
Created a storyboard to map out every shot and bring the vision to life.
-
Captured video with precision, considering framing, lighting, and movement.
-
Effectively conveyed directions within a strict schedule, ensuring seamless coordination.
-
Utilized creative problem-solving skills to overcome challenges
F45 Social Media Manager
June 2021 - January 2023
F45 recruited me as their first-ever intern for content creation, focusing on photography and graphics for social media. Within months, I was promoted to Social Media Manager at the F45 Forest Acres studio, where I orchestrated the studio's social media presence and ensured brand consistency across multiple locations.
Specific Responsibilities include:
-
Developing a specific brand voice for the Forest Acres location
-
Directing and conducting photoshoots
-
Designing and creating graphics, flyers, and merchandise
-
Planning and scheduling social media posts
-
Video creation from concept through release
-
Executed several social media advertising campaigns
I am particularly proud of the work we did in creating an identifiable brand for the location. The Forest Acres studio was the newest F45 location in South Carolina, and we felt that corporate marketing might have seemed a bit intimidating to the local community. To combat this, I conceptualized and produced several hype videos to boost engagement, and created a series titled “Why I F45” featuring interviews with current members. In addition, I introduced humorous videos to our social media. These videos boosted our engagement and allowed our potential clients to feel more welcomed. Click the box below to see some examples!
F45 challenge: HYPE
Why I F45
Why I F45 2
Communications Director
January - March 2021
I was honored to be a part of the Harrell Turner campaign during their run for student body President and Vice-President at The University of South Carolina. As the sole digital and graphics resource, I managed all aspects of the campaign's online presence and also handled public relations.
Harrell Turner
Specific Responsibilities include:
-
Conceptualizing, shooting, and editing multiple photoshoots and videos
-
Designing and developing posters, flyers, social media graphics, and merchandise
-
Designing, producing, and distributing banners and flyers in every campus building and many local establishments
-
Managing public relations and communication
-
Participating in campaign and political strategy
This engagement provided a valuable introduction to marketing and public relations. When I joined, the campaign had limited social media presence. I focused on enhancing the campaign's content and connecting with key accounts and influencers, which broadened the reach of our messaging and secured endorsements from important demographics. For instance, we were the only campaign to engage with social media accounts that reached virtually every student at UofSC, and we delivered voting reminder graphics 'sponsored by' the Harrell/Turner campaign.
Furthermore, this experience was my first exposure to crisis management. A competing campaign launched a negative messaging outreach, attempting to overshadow our campaign with controversies. I was tasked with countering this messaging. I organized indirect responses from external sources to correct the record, while also promoting positive and informative messaging directly from our campaign. This strategy proved successful, resulting in both candidates winning by a significant margin. The campaign was successful, with both candidates winning by a significant margin.